Digital Marketing Specialist  

The Digital Marketing Specialist will lead the online marketing and e-commerce initiatives of Apsara Furniture and its brands (AF Home, Easy Space, Dreambuild, Beanie MNL, Mr. Chuck, etc.). This role is responsible for driving traffic, optimizing conversions, managing digital campaigns, and improving overall online presence across all platforms.

The ideal candidate is data-driven, creative, and able to handle both marketing execution and e-commerce operations.

1. Digital Marketing & Campaign Execution

Plan, execute, and optimize digital campaigns across Facebook, Instagram, TikTok, Google, and other platforms.

Create engaging content, captions, and campaign strategies for brand awareness and conversions.

Monitor ad performance and adjust targeting, creatives, and budget allocation.

2. E-Commerce Store Management

Manage product listings, pricing updates, categories, and promotional campaigns on:
✔ Lazada
✔ Shopee
✔ TikTok Shop
✔ Shopify / Brand Websites

Coordinate product uploads, SEO-optimized descriptions, and high-quality product images.

Track platform analytics (conversion rate, CTR, ATC, search ranking, etc.).

3. Social Media Management

Create and schedule content calendars for all brands.

Monitor page engagement, respond to inquiries (when needed), and track insights.

Collaborate with the creative team to produce high-quality videos, photos, and ads.

4. Data Analysis & Reporting

Analyze campaign performance, sales data, and customer behavior.

Generate weekly and monthly reports with insights and recommendations.

Track KPIs such as ROAS, CPM, CPC, CTM, and conversion rate.

5. Coordination & Cross-Department Work

Work closely with content creators, graphic designers, sales teams, and e-commerce staff.

Align online promotions with sales events (Payday Sale, 10.10, 11.11, Christmas campaigns, etc.).

Ensure brand consistency across all digital materials.

6. Website & SEO Optimization

Update website banners, collections, blogs, and landing pages.

Conduct basic SEO tasks: keyword research, meta descriptions, on-page optimization.

Monitor website performance and user experienc

• Educational Background

  Bachelor’s degree in Marketing, Advertising, Multimedia, Communications, Business, or related field.

  Experience Required

  Minimum 1–3 years experience in Digital Marketing or E-Commerce.

  Experience in managing paid ads (Meta Ads, Google Ads, TikTok Ads) is highly preferred.

  Experience with Lazada/Shopee/TikTok Shop backend is a strong advantage.

  Experience in furniture, retail, lifestyle, or home category is a plus but not required.

  Skills & Competencies

  Strong understanding of digital marketing metrics and analytics

  Ability to create content strategies and marketing funnels

  Familiar with tools such as:

  Meta Business Suite

  Ads Manager

  TikTok Ads

  Google Analytics

  Canva / CapCut / basic editing tools

  Shopify / Lazada / Shopee Seller Center

  Strong copywriting and content creation skills

  Data-driven mindset with strong analytical ability

  Organized, detail-oriented, and good at multitasking

  Personal Attributes

  Creative thinker with initiative

  Fast learner and adaptable

  Strong communication skills

  Can work independently with minimal supervision

  Keen eye for design and branding

  Passion for e-commerce and online marketing