Lead Campaign Promo  

Job Description:

1. Promotional Strategy Development & Execution

• Design and implement comprehensive promotional strategies that align with campaign objectives and market trends.
• Lead cross-functional teams to execute promotional campaigns, ensuring collaboration and alignment across departments.
• Analyze market data and consumer insights to inform promotional tactics and enhance campaign effectiveness.

2. Campaign Management & Optimization

• Plan and execute integrated campaign based on growth target
• Optimizing campaign promotion engine to grow business line
• Monitor and report on campaign performance metrics, providing actionable insights for continuous improvement.
• Utilize data-driven methodology to improve effectiveness and efficiency of promotional channels.

3. Cross-Functional Collaboration

• Collaborate closely with the GTM campaign, commercial, and product teams to ensure seamless integration of promotional strategies.
• Provide insights to enrich campaign execution and ensure alignment with overall business goals.

4. Team Leadership & Development

• Lead and mentor a team of campaign professionals, fostering a culture of creativity and innovation.
• Set clear expectations, KPIs, and deliverables for each team member, ensuring high-quality work and timely execution.
• Provide guidance and support to team members, promoting a collaborative and productive team environment.

5. Budget & Resource Management

• Manage the campaign budget to ensure cost-effective promotional strategies.
• Allocate resources effectively to maximize metrics on promotional campaigns.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• At least 5 years of experience in marketing or promotional roles with a proven track record of successful campaign management.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent communication skills, both verbal and written, with a talent for storytelling.
• Proficiency in promotional engine tools and platforms
• Experience in managing budgets and allocating resources effectively.
• Ability to work in a fast-paced, dynamic environment.
• Previous background in retail is a plus.