Customer Growth Marketing Data and Platform Excellence  

This role will enable Customer Growth & Marketing (CGM) teams to scale acquisition, retention, and campaign execution efficiently by reducing manual work, improving data reliability, and standardizing processes through better systems, automation, and operating frameworks.

Key Responsibilities

1. Marketing Process & Workflow Optimization

• Map and redesign end-to-end CGM workflows, from campaign planning and budget allocation to execution, tracking, and post-mortem.
• Identify and address bottlenecks across general CGM business processes, including but not limited to:
• Budget request and approval flows
• Campaign and experimentation lifecycle
• Reporting and data tracking
• Drive the transition from fragmented and manual workflows into standardized, scalable operating models.

2. Standardization, SOP & Governance

• Develop and implement standardized SOPs, templates, and guardrails across Customer Growth & Marketing to ensure consistent execution and reduce operational risk.
• Build structured operational playbooks (e.g., promo playbook) and automation SOPs to improve repeatability and reduce dependency on manual coordination.
• Establish clear documentation frameworks for campaign briefs, execution steps, and post-mortem processes to ensure learnings are captured and reused.

3. Data, Dashboard & Automation Enablement

• Drive initiatives to automate marketing reporting and performance tracking, reducing reliance on manual data pulls and spreadsheets.
• Work with Data and Analytics teams to define reporting requirements and improve data availability, accuracy, and usability for CGM teams.
• Identify and prioritize opportunities where automation or tooling can significantly improve operational efficiency and decision-making speed.

4. Cross-Functional Execution & Platform Collaboration

• Collaborate closely with Product, Data, Finance, and other stakeholders to support implementation of process or platform improvements at an operational level.
• Support testing, rollout, and iteration of new tools, dashboards, and workflows to ensure they meet day-to-day CGM operational needs.

Requirements

Education

• Bachelor’s degree in Business, Marketing, Information Systems, Engineering, Data Analytics, or other relevant fields.
• Candidates from other disciplines are welcome, provided they demonstrate strong experience in process improvement, data handling, and cross-functional project work.

Experience

• Minimum of 4 years of experience in Marketing Operations, Growth Operations, Business Operations, or similar roles.
• Proven track record supporting high-volume campaign environments and cross-functional marketing initiatives.

Process & Operational Excellence

• Strong experience mapping, redesigning, and standardizing end-to-end workflows into scalable SOPs.
• Demonstrated ability to identify bottlenecks, reduce manual work, and improve operational turnaround time.

Data & Reporting

• Solid understanding of marketing performance metrics and reporting frameworks.
• Proficiency in spreadsheet and presentation tools (e.g., Excel / Google Sheets, PowerPoint / Slides).
• Familiarity with BI and dashboarding tools (e.g., Tableau, Looker, Power BI, or equivalent) and ticketing tools (e.g JIRA)
• Hands-on experience working with dashboards to define, build, or improve reporting structures.

Automation & Platform Collaboration

• Experience driving or implementing process automation and system improvements.
• Proven ability to work with Product, Data, or Engineering teams to translate business needs into scalable solutions.

Stakeholder & Change Management

• Strong stakeholder management and communication skills across Marketing, Finance, and Data teams.
• Experience driving adoption of new tools, processes, or ways of working through training and enablement.

Personal Attributes

• Structured, systems-thinking mindset with strong attention to detail.
• Proactive, ownership-driven, and comfortable operating in fast-paced, evolving environments.