Growth & Partnership Manager  

Key Responsibilities:

• Lead and develop the Offline & Online Activation team.
• Plan and execute activation programs in malls, offices, universities, community events and webinar with brand/Key Opinion Leader.
• Ensure activation targets and Return on Investment are achieved.
• Lead project and timeline management, able to supervise the short and long team game play on the activation offline marketing plan, including manage the sustainability of the plan.
• Build strategic partnerships with universities, government institutions, corporate companies, brands, and ommunities.
• Create co-marketing campaigns; product barter, brand placement, sponsorship for maximizing student acquisition opportunities and brand awareness.
• Identify partnership opportunities for expansion into new cities.
• Develop and execute integrated offline and online activation strategies to generate qualified leads through strategic partnerships, collaborative events, joint promotions, product barter initiatives, and other acquisition channels.
• Develop and oversee all activation and partnership align with the brand-communication, marketing strategy, and campaign objectives.
• Monitor and analyse campaign performance, identifying areas for improvement and providing ROI reports to demonstrate the effectiveness of activation efforts
• Manage the activation budget, ensuring optimal resource allocation and cost efficiency.
• Identify and explore new partnership opportunities that drive student acquisition and strengthen brand awareness.
• Optimize lead conversion from activation activities into student enrollments by continuously evaluating campaign performance and improving activation effectiveness.
• Collaborate closely with the Telemarketing and Sales teams to ensure alignment on campaign objectives, lead quality, and conversion performance.
• Oversee the production and distribution of marketing materials to support brand initiatives.
• Develop and implement standard operating procedures to ensure consistent execution and compliance.
• Create and supervise merchandising, ensuring effective stock, placement and execution.
• Prepare regular business reviews and performance reports for both internal management and external partners
• Initiate Corporate Social Responsibility programs aligned with the company brand values.
• Organize educational events that strengthen public relations and brand awareness.
• Build relationships with media and local stakeholders.

Minimum Qualifications:

• Minimum years in Marketing, Business Development, Partnership, or Activation.
• Experience leading a team.
• Strong networking skills with universities, government, brand, and corporate partners.
• Experienced in event marketing and offline activation.
• Proven track record as an accomplished sales or partnerships leader
• Commercial mindset with strong ownership of revenue targets.
• Data-driven and able to measure marketing ROI.
• Capable of handling multiple accounts and priorities simultaneously
• Comfortable analyzing data and translating insights into actionable strategies
• Strong communication and negotiation abilities.
• Proven track record as an accomplished sales or partnerships leader
• Proficient in Microsoft Office