Fly Ace Corporation

In 1972, Lucio Conchanco Sr. and Ederlina Cochanco, began a family legacy by setting up The Jolly General Merchandise as a retailer of agricultural products. In 1986, the company under the leadership of the Conchanco siblings, evolved as an active trading enterprise dealing in fast moving consumer goods. Fly Ace Corporation was incorporated in 1993. The company first ventured into its first owned brand with canned vegetables and packaged fruits under the JOLLY brand in 1997. This was followed by several other company owned brands to include Mediterranean products under the Dona Elena brand, oriental food products under the Good Life brand and Milk products under the Jolly Cow brand. From a small office in Binondo, Manila, the company is now housed in its own headquarters, the Fly Ace Corporate Center, in Central Business Park, Pasay City. From having two employees, Fly Ace now employs more than two hundred professionals, all experts in their respective fields.