Digital Lead Buyer  

Key Responsibilities:

Strategy Development:

• Develop comprehensive digital media strategies that align with client goals and objectives.
• Conduct market research to identify trends, target audiences, and competitive insights.

Campaign Execution:

• Plan, execute, and manage digital media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, Tik tok, and programmatic channels.
• Coordinate with creative teams to ensure ad assets are optimized for performance.
• Implement tracking mechanisms to monitor campaign performance.

Optimization and Reporting:

• Continuously monitor and analyze campaign performance data to identify areas or improvement.
• Optimize campaigns to maximize ROI and achieve KPIs.
• Prepare and present detailed performance reports to clients and internal stakeholders.

Budget Management:

• Manage campaign budgets effectively, ensuring optimal allocation of resources.
• Conduct regular budget reviews and adjustments based on performance insights.

Collaboration and Communication:

• Work closely with account managers, creative teams, and clients to ensure alignment and successful campaign execution.
• Stay up-to-date with industry trends, best practices, and new digital advertising technologies.

Job Summary:

The Digital Lead Buyer will be responsible for strategizing, executing, and optimizing digital media campaigns across various platforms. The ideal candidate will have a deep understanding of digital media buying, excellent analytical skills, and a proven track record of driving successful digital marketing campaigns. This role requires a strategic thinker who can manage budgets, analyze performance data, and adapt to the ever-changing digital landscape.

Qualifications

• Minimum of 4-6 years of experience in digital media buying and campaign management.
• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, Tik tok Campaign Manager, Google Ads Campaign Manager, and programmatic buying tools.
• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, etc)
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Certification in Google Ads and/or Facebook Blueprint is a plus.