Brand Marketing Manager
GoTo Company
- South Jakarta, IndonesiaPasaraya Blok M Gedung B Lt. 6, Jalan Iskandarsyah II No.7, RW. 2, Melawai, Kebayoran Baru, South Jakarta, DKI Jakarta, IndonesiaSouth JakartaDKI JakartaIndonesiaIndonesia
- Full timeFULL_TIME
Expired 6 years ago
2019-06-30T17:00:00+00:00Job closed.
Job Description
- Brand building and brand development
- Develop customer facing campaign plan to build brand love and long term equity building
- Campaign ideation/initiative: Able to give recommendation on overall goal, what to achieve and how success will be measured
- Proper briefing includes defining business challenges or a problem, understanding of target audience, give clear objectives and what to measure
- Become the gatekeeper or brand guidelines across all channels and all regions
- Always be on top product updates and release, to truly understand the capabilities of each
- Solving approach before coming up with brand and campaign strategies
- Analyzing marketing challenges
- Develop campaign reporting, metrics measurements, provide analysis and recommendations based on the data
- Collaborate cross-function: Clear communication across divisions and various stakeholders
- Using Quantitative & Qualitative research data to come up with sharp consumer insights
- Understanding the brand value from multiple stakeholder’s perspectives
- Coming up with key message and proposition for creative development
- Translating campaign message across multiple channels and platforms
Minimum Qualifications
- Bachelor’s Degree in Marketing Communication/Management or related to major
- 5 years experience in marketing or related fields (e.g. brand management, communications, creative agency)
- Has handled local and multinational brand campaigns
- Has handled launch campaign where he/she was involved in building the brand positioning strategy from scratch
- Strong experience in creating 360 marketing campaign
- Strong communication and excellent problem solver
- Excellent project management skills: Always meet deadlines, follow strict timeline, maintain budget efficiency, clear project tracking and documentation
- Project execution: Running day to day tasks, paperwork, follow SOP, achieve high standard of quality
- Deep understanding of the brand’s marketing/business strategy
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Pasaraya Blok M Gedung B Lt. 6, Jalan Iskandarsyah II No.7, RW. 2, Melawai, Kebayoran Baru, South Jakarta, DKI Jakarta, Indonesia
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About GoTo Company
GoTo Group is the largest digital ecosystem in Indonesia, with a mission to “empower progress” by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy. GoTo’s ecosystem comprises of on-demand transport, e-commerce, food and grocery delivery, logistics and fulfillment, and financial services through the Gojek, Tokopedia and GoTo Financial platforms.