GoTo Company
GoTo Company

Brand Marketing Manager  

GoTo Company

 
  • South Jakarta, Indonesia
    Pasaraya Blok M Gedung B Lt. 6, Jalan Iskandarsyah II No.7, RW. 2, Melawai, Kebayoran Baru, South Jakarta, DKI Jakarta, Indonesia
    South Jakarta
    DKI Jakarta
    Indonesia
    Indonesia
  • Full timeFULL_TIME

Expired 5 years ago

2019-06-30T17:00:00+00:00
Job closed.

Job Description

  • Brand building and brand development
  • Develop customer facing campaign plan to build brand love and long term equity building
  • Campaign ideation/initiative: Able to give recommendation on overall goal, what to achieve and how success will be measured
  • Proper briefing includes defining business challenges or a problem, understanding of target audience, give clear objectives and what to measure
  • Become the gatekeeper or brand guidelines across all channels and all regions
  • Always be on top product updates and release, to truly understand the capabilities of each
  • Solving approach before coming up with brand and campaign strategies
  • Analyzing marketing challenges
  • Develop campaign reporting, metrics measurements, provide analysis and recommendations based on the data
  • Collaborate cross-function: Clear communication across divisions and various stakeholders
  • Using Quantitative & Qualitative research data to come up with sharp consumer insights
  • Understanding the brand value from multiple stakeholder’s perspectives
  • Coming up with key message and proposition for creative development
  • Translating campaign message across multiple channels and platforms

Minimum Qualifications

  • Bachelor’s Degree in Marketing Communication/Management or related to major
  • 5 years experience in marketing or related fields (e.g. brand management, communications, creative agency)
  • Has handled local and multinational brand campaigns
  • Has handled launch campaign where he/she was involved in building the brand positioning strategy from scratch
  • Strong experience in creating 360 marketing campaign
  • Strong communication and excellent problem solver
  • Excellent project management skills: Always meet deadlines, follow strict timeline, maintain budget efficiency, clear project tracking and documentation
  • Project execution: Running day to day tasks, paperwork, follow SOP, achieve high standard of quality
  • Deep understanding of the brand’s marketing/business strategy

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while
Office Address
Pasaraya Blok M Gedung B Lt. 6, Jalan Iskandarsyah II No.7, RW. 2, Melawai, Kebayoran Baru, South Jakarta, DKI Jakarta, Indonesia
Industry
IT and Software
Vacancy
1 opening
Website
https://www.gotocompany.com/en

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About GoTo Company

GoTo Group is the largest digital ecosystem in Indonesia, with a mission to “empower progress” by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy. GoTo’s ecosystem comprises of on-demand transport, e-commerce, food and grocery delivery, logistics and fulfillment, and financial services through the Gojek, Tokopedia and GoTo Financial platforms.

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