Brand Marketing Manager
GO-JEK
- South Jakarta, IndonesiaPasaraya Blok M Gedung B Lt. 6, Jalan Iskandarsyah II No.7, RW. 2, Melawai, Kebayoran Baru, South Jakarta, DKI Jakarta, IndonesiaSouth JakartaDKI JakartaIndonesia
- Full time
Posted 6 months ago and deadline of application is on 30 Jun
Recruiter was hiring 4 hours ago
Job Description
- Brand building and brand development
- Develop customer facing campaign plan to build brand love and long term equity building
- Campaign ideation/initiative: Able to give recommendation on overall goal, what to achieve and how success will be measured
- Proper briefing includes defining business challenges or a problem, understanding of target audience, give clear objectives and what to measure
- Become the gatekeeper or brand guidelines across all channels and all regions
- Always be on top product updates and release, to truly understand the capabilities of each
- Solving approach before coming up with brand and campaign strategies
- Analyzing marketing challenges
- Develop campaign reporting, metrics measurements, provide analysis and recommendations based on the data
- Collaborate cross-function: Clear communication across divisions and various stakeholders
- Using Quantitative & Qualitative research data to come up with sharp consumer insights
- Understanding the brand value from multiple stakeholder’s perspectives
- Coming up with key message and proposition for creative development
- Translating campaign message across multiple channels and platforms
Minimum Qualifications
- Bachelor’s Degree in Marketing Communication/Management or related to major
- 5 years experience in marketing or related fields (e.g. brand management, communications, creative agency)
- Has handled local and multinational brand campaigns
- Has handled launch campaign where he/she was involved in building the brand positioning strategy from scratch
- Strong experience in creating 360 marketing campaign
- Strong communication and excellent problem solver
- Excellent project management skills: Always meet deadlines, follow strict timeline, maintain budget efficiency, clear project tracking and documentation
- Project execution: Running day to day tasks, paperwork, follow SOP, achieve high standard of quality
- Deep understanding of the brand’s marketing/business strategy
Jobs Summary
- Job level
- Mid-Senior Level / Manager
- Job category
- Sales and Marketing
- Educational requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Pasaraya Blok M Gedung B Lt. 6, Jalan Iskandarsyah II No.7, RW. 2, Melawai, Kebayoran Baru, South Jakarta, DKI Jakarta, Indonesia
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About GO-JEK
Established in 2010 as a motorcycle ride-hailing phone service in Indonesia, GOJEK has since evolved to provide on-demand transport and lifestyle services that move the city. GOJEK first established its international footprint in 2018 when the Indonesian first ‘Unicorn’ company entered Vietnam, followed with Singapore, Thailand and The Philippines. Driven by the spirit of spreading positive social impacts through technology, GOJEK’s expansion aims to improve the quality of life of our customers by ensuring efficiency in each market and to be the solution of every day’s frustration. As a true local startup, GOJEK’s mobile application is now the number one online service booking app in Indonesia, with more than 125 million downloads as of December 2018, 21 line of services spread out in over 170+ cities across Southeast Asia, with more to follow in the coming years. Proud to be Karya Anak Bangsa, we continue to strive to be a bar-raising company. This is the place where we get to collaborate with A+ talent. This is where we experience tremendous growth and learning opportunity. This is where we nurture our fast-paced, dynamic and fun-filled culture.