CRM Specialist
GoTo Company
- South Jakarta, IndonesiaPasaraya Blok M Gedung B Lt. 6, Jalan Iskandarsyah II No.7, RW. 2, Melawai, Kebayoran Baru, South Jakarta, Jakarta, IndonesiaSouth JakartaJakartaIndonesiaIndonesia
- Full timeFULL_TIME
Job closed.
Job Description
- Plan and execute the CRM activities to GO-JEK existing users using mobile engagement and CRM tools, including Clevertap and Email Marketing platform (and SMS if necessary)
- Evaluate the Customer Journey Map, analyze drop-offs and suggest initiatives to improve overall customer experiences and retention
- Ensures that the data and configuration in CRM campaigns setup are correct.
- Assesses various options for optimizing and customizing the CRM system to help the business unit & GO-JEK grow and evolve.
- Attends regular meetings with various team members from business units to review upcoming issues / planning and suggest initiative possibilities from CRM standpoints.
- Do experiments and A/B testing to gain more insights on what works and whats not
- Measure and report performance of all CRM campaigns, and assess against goals (KPIs)
- Identify trends and insights, and optimize performance based on the insights
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners to ensure the achievement of business objectives
Minimum Qualifications
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing / CRM field (Min 2 years)
- Demonstrable experience in executing and managing mobile engagement and CRM tools (MixPanel / Clevertap / Salesforce, etc)
- Highly creative with experience in identifying target audiences and devising digital CRM campaigns that engage, inform and motivate
- Have basic knowledge of SQL
- Strong analytical skills and data-driven thinking, proficient in doing A/B testing.
- Experiences in well-known e-commerce / platform-based and mobile-based startup is a plus
- Excellent interpersonal skills with good ability to work well with others and people of varying technical skills.
- Have the creativity, initiative and excitement about the possibilities of the CRM.
- Strong spreadsheet skills.
- Quick, analytical thinker, excellent business analysis and problem solving skills.
- Ability to effectively communicate complex concepts.
- Any background with CSS and HTML would be a plus.
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Pasaraya Blok M Gedung B Lt. 6, Jalan Iskandarsyah II No.7, RW. 2, Melawai, Kebayoran Baru
About GoTo Company
GoTo Group is the largest digital ecosystem in Indonesia, with a mission to “empower progress” by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy. GoTo’s ecosystem comprises of on-demand transport, e-commerce, food and grocery delivery, logistics and fulfillment, and financial services through the Gojek, Tokopedia and GoTo Financial platforms.