Remote Graphic Designer Creative Services  

Role Overview

At Leaf, the Graphic Designer plays a key role within the Creative team, delivering high-performing ad creatives and supporting internal brand initiatives.

This role is split across two main areas:

Creative Services (Client work) – designing high-converting ad creatives

Internal Projects – supporting marketing, brand, and company initiatives

You will act as a Creative Lead for a portfolio of clients, owning the end-to-end creative process—from research and ideation to execution and client presentation.

Key Responsibilities

1. Creative Services (Client Work)

Lead the creative execution for assigned client accounts

Translate campaign briefs into high-converting ad creatives

Conduct research & analysis:

Review performance data (e.g. Meta Ads Manager, internal reports)

Perform competitor analysis to identify opportunities

Develop creative concepts aligned with campaign objectives

Design assets using:

Figma (primary tool)

Adobe Suite (for asset preparation, motion, and video editing)

Present concepts and final creatives to:

Internal Creative team

Performance Marketing team

Clients (acting as main creative point of contact)

Manage feedback cycles and ensure timely delivery

Deliver final, approved assets ready for campaign launch

Maintain and update:

Client documentation (“Client Cards”)

Creative testing insights and learnings

Track time spent across projects

Collaborate closely with Performance Marketing to analyse results and identify opportunities

2. Internal Creative & Marketing Projects

Support internal teams (Marketing, Operations, etc.) with:

Website design

Social content

Slide decks & presentations

Video and podcast editing

Blog and brand assets

Contribute to:

Company OKRs

Process improvements

Internal branding and visual identity

Collaborate with internal stakeholders and follow defined project workflows

3. Collaboration & Communication

Work as much as possible in UK hours to be aligned with clients and team members

Manage tasks via tools like Notion, Slack, and email

Maintain clear and proactive communication with:

Creative Director

Performance Marketing team

Client

Behaviours & Values

People First

Put yourself in the shoes of clients, colleagues, and stakeholders

Deliver work on time to avoid impacting team performance

Collaborate effectively in a global remote environment

Be mindful of others’ time—keep communication clear and efficient

Tech-Centric

Leverage tools and automation to improve efficiency

Use data and insights to inform creative decisions

Work with marketing platforms (e.g. Meta Ads, Google Analytics) to improve output quality

Ownership & Accountability (Heroic)

Take responsibility for your work and outcomes

Provide constructive feedback and challenge ideas when needed

Be proactive in improving creative performance and results

Invent. Simplify. Be Curious

Maintain a test-and-learn mindset

Continuously explore new tools, trends, and techniques

Suggest improvements to:

Creative processes

Tools and workflows

Team performance and culture

🧾 Reporting Line

Reports to: Creative Director

Skills & Experience

Creative & Technical Skills

Strong experience in graphic design tools (Figma, Adobe Suite)

Knowledge of:

Motion graphics

Video editing

Social media advertising creatives

Strong understanding of performance-driven design

Awareness of current trends in:

Digital marketing

Design and advertising

AI & Emerging Tools

Familiarity with AI-powered design tools (e.g. Midjourney, DALL·E, Adobe Firefly, Runway, etc.)

Ability to leverage AI to enhance creativity, speed, and iteration in the design process

Understanding of how AI can support:

Concept generation

Image and video production

Creative testing at scale

Curiosity and willingness to continuously explore and adopt new tools

Portfolio Requirement

A strong portfolio is required as part of the application process

Portfolio should demonstrate:

Experience creating high-performing ad creatives (preferred)

Ability to translate briefs into compelling visual concepts

Variety across formats (static, video, social, etc.)

Strong attention to detail and brand consistency

Candidates may be asked to walk through their portfolio, explaining:

Creative thinking and approach

Design decisions

Performance impact (where available)

Communication & Organisation

Strong presentation and storytelling skills

Excellent written and verbal communication

Strong time management and organisational skills

Ability to manage multiple projects and deadlines effectively