Aperitif On Trade Specialist for PT. Pelita Makmur Perkasa  

• Recruit, service, and manage targeted on-trade outlets (bars, restaurants, hotels) to grow brand presence and sales
• Identify priority venues and develop long-term, brand-led partnerships
• Execute “Perfect Store” standards, including visibility, activation, menu placement, and consumer touchpoints
• Coordinate POSM deployment and in-outlet executions to support commercial and sales objectives
• Work closely with Sales teams to ensure account development aligns with sales targets and distribution strategy
• Act as a brand ambassador, representing the lifestyle, values, and positioning of assigned aperitif brands
• Lead product training and brand education for trade staff, bartenders, and consumers
• Host and support brand activations, tastings, and events to build awareness, trial, and engagement
• Support brand storytelling and premium experience delivery within on-trade venues
• Monitor outlet compliance, pricing, visibility, and product availability
• Track spend, ROI, and performance of on-trade activations and programs
• Conduct regular venue audits, identify execution gaps, and highlight growth opportunities
• Prepare activity reports, performance reviews, and actionable market insights to guide brand and sales strategy
• Collaborate closely with distributors, agencies, and regional teams to ensure effective execution and follow-up

We are looking fo 2 (two) Aperitif On-Trade Specialist to be based in Bali (1 position) and Jakarta (1 position)

We are currently hiring 2 (two) Aperitif On-Trade Specialist for PT. Pelita Makmur Perkasa, with placements in Bali (1 position) and Jakarta (1 position)

• Minimum 3 years of experience in on-trade sales, brand activation, hospitality, or alcoholic beverage industry (sales & marketing)
• Strong understanding of on-trade dynamics (bars, restaurants, hotels)
• Passionate for spirits and advocacy
• Strong communication, presentation, and relationship-building skills
• Good English skills (written and spoken)
• Collaborative, adaptable team player
• Willing to work flexible hours (including evenings and weekends)
• Willing to travel frequently