Digital CRM Lead
PT Prodia Widyahusada Tbk. (Prodia)
- Central Jakarta, IndonesiaCentral Jakarta, DKI Jakarta, IndonesiaCentral JakartaDKI JakartaIndonesiaIndonesia
- Full timeFULL_TIME
Posted 11 hours ago and deadline of application is on 29 Apr
Recruiter was hiring 9 hours ago
2026-03-17T00:59:40.328095+00:002026-04-29T17:00:00+00:00Job Description
- Ensure the achievement of customers acquired through digital and traditional campaigns
- Drive strategy for omni-channel acquisition in order to engage members and improve retention and growth (This includes channel strategy for email, web push, and in-app push)
- Create, maintain, monitor and optimize CRM programs, including crafting content, managing system triggers, increased personalization, targeted segmentation, etc.
- Analyze data sets and weekly documentation of all retention activities on our CRM tool (e.g. MoEnagge)
- Provide A/B testing activities using other campaign channels (e.g., email, push notif, in-app banner)
Minimum Qualifications
- Bachelor's degree in CRM, marketing, business, data, or relevant fields
- 5+ years relevant work experience in branding and/or digital marketing campaigns
- Experienced leveraging data & analytics to improve in-app retention through CRM tools/software
- Experienced in using MoEnagage Prior experience leading CRM / marketing teams
- Experience in the healthcare industry a plus
- Strong communication skills (verbal, written, and visual)
- Fluency in English and Bahasa (both verbal and written)
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Office Address
- Prodia Tower, Jl. Kramat Raya No. 150, Jakarta 10430, Indonesia
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About PT Prodia Widyahusada Tbk. (Prodia)
Laboratorium Klinik Prodia didirikan pertama kali di Solo, Jawa Tengah, pada tanggal 7 Mei 1973 oleh beberapa orang idealis berlatar belakang pendidikan farmasi. Sejak awal, Drs. Andi Wijaya, MBA, PhD. beserta seluruh pendiri lainnya tetap menjaga komitmen untuk mempersembahkan hasil pemeriksaan terbaik dengan layanan sepenuh hati. Komitmen itulah yang mengantarkan Prodia menjadi Laboratorium Klinik terbaik dan terbesar di Indonesia seperti sekarang ini serta menjadi pusat rujukan nasional.
Sejak 2012, Prodia merupakan satu-satunya laboratorium klinik di Indonesia dengan akreditasi College of American Pathologists (CAP) sehingga kualitas hasil pemeriksaan dari Prodia sejajar dengan laboratorium internasional.
Visi:
1. Layanan Kesehatan Terpercaya menunjang Pengobatan Generasi Baru (Transforming toward reliable Next Generation Health Care)
2. Sebagai "Center of Excellence"
Misi:
1. Untuk DIAgnosa lebih baik
2. Untuk si DIA yang bergabung dengan Prodia