Growth Hacker [Gaming Subscriptions Growth Jakarta]  

Reports to: COO, SportsHero

Overview
We are seeking a data-driven and creative Growth Hacker to accelerate subscription growth for our gaming platform in Indonesia. The ideal candidate has a deep understanding of digital acquisition, telco channel optimisation, and conversion funnels across mobile and web. You’ll work closely with marketing, product, and partnership teams to deliver measurable subscriber growth through experimentation, analytics, and rapid iteration.

Key Responsibilities

• Develop and execute growth experiments across multiple channels (organic, paid, social, influencer, and telco DCB).
• Optimise user acquisition funnels from awareness to paid subscription, identifying bottlenecks and driving conversion uplift.
• Design and test creative digital campaigns localised for Indonesian market preferences.
• Collaborate with product and design teams to improve onboarding, engagement, and retention UX flows.
• Use analytics tools (e.g., GA4) to track KPIs and uncover actionable insights.
• Manage A/B testing and data-driven experiments to iterate on messaging, pricing, and user hooks.
• Partner with telco marketing teams to leverage co-branded campaigns and DCB payment efficiencies.
• Report weekly on conversion metrics, CAC, and ROI against subscription targets.

What We Offer

• Competitive compensation package tied to growth performance.
• Opportunity to pioneer market growth for a global gaming brand in Indonesia.
• Collaborate with a dynamic regional team passionate about innovation and measurable results.

• At least 3–5 years of experience in a growth, performance marketing, or conversion optimization role.
• Proven track record in driving measurable growth in subscriber-based or app-based businesses.
• Strong analytical and creative skills; comfortable using data to make fast decisions.
• Experience with telco marketing or DCB ecosystems in Indonesia preferred.
• Proficient in digital advertising (Meta, Google Ads, TikTok), analytics, and user segmentation tools.
• Excellent English and Bahasa Indonesia communication skills.
• Self-starter who thrives in a fast-moving, results-oriented environment.