Paid Media Specialist  

Key Accountabilities

• Develop and execute comprehensive marketing strategies across digital advertising and SEM. This includes managing budgets, setting KPIs, and ensuring alignment with client goals.
• Manage campaigns across multiple platforms (Google, LinkedIn, Microsoft, 6sense, etc.), paid advertising workflows, and overall campaign structure.
• Monitor, analyze and report on campaign performance (SEM & digital ads), using data-driven insights to propose actionable next steps for optimization, including keyword analysis, bid management, A/B testing, and content planning.
• Lead cross-functional collaboration with writers, designers, developers, and data teams to ensure campaign objectives are met efficiently.
• Provide tactical and strategic support to specialists and associates, mentoring them to ensure best practices in campaign execution and optimization.
• Identify and resolve potential campaign issues, streamline workflows to improve efficiency, and implement scalable processes to enhance overall performance.

• 3-5 years of relevant work experience in digital marketing, including hands-on experience in running, monitoring, and optimizing campaigns on platforms like Google Ads, HubSpot, LinkedI n, GA4, etc.
• Proficiency in advertising platforms, and performance analytics, with the ability to translate metrics such as ROAS, CTR, CPA, and CPC into strategic actions.
• Demonstrated interest in continuous learning and developing skills on multiple platforms, with the ability to analyze data and improve campaigns accordingly.
• Possesses a resourceful mindset and strong analytical skills.
• Self-motivated and able to work independently while being a team player.
• Strong leadership and communication skills, with experience in managing and mentoring a team.
• Bachelor’s degree in Information Technology , Digital Marketing, or a related field is an advantage.
• Excellent communication skills, strong command of English, and experience working with cross-functional teams and clients.
• Must be willing to report twice a week in Pasig City, Philippines on a night shift schedule from 8PM to 5AM PST.