Marketing Manager  

Marketing Strategy and Brand Leadership

• Develop annual marketing strategy aligned with business goals
• Define brand positioning,messaging, and architecture
• Set marketing priorities,budgets, and resources
• Lead strategic planning with CEO and leadership team
• Establish brand standards,guildelines and governance
• Track marketing performance and recommend improvements
• Ensure consistent brand experience across all channels

Product Marketing and Service Positioning

• Develop product marketing strategies for training,certifications, and new services
• Build value propositions and product messaging
• Conduct market and competitor analysis
• Create go-to-market plans for new launches
• Develop product collateral and sales enablement tools
• Work with Operations to turn features into customer benefits
• Monitor product performance and refine positioning

Digital Marketing Operations and Performance

• Oversee digital strategy, set content and editorial direction across website,social media, and online ads.
• Supervise Digital Marketing Associate
• Define SEO/SEM strategy and track performance
• Establish digital analytics and performance metrics
• Review and approve digital campaigns and creative assets
• Ensure digital channels follow brand standards

Marketing Communications and Creative Direction

• Lead creative direction for campaigns and brand materials
• Supervise Marketing Communication Associate
• Review and approve all marketing collateral for accuracy and consistency.
• Manage creative agencies and vendors
• Establish creative standards, templates, and asset management
• Oversee production from concept to final output

Market Intelligence and Strategic Insights

• Conduct market research to identify, track Industry trends,threats and opportunities in the healthcare training and medical education sectors
• Develop customer insights, personas, and journey maps
• Monitor competitive landscape and provide intelligence to leadership and Growth team
• Analyze customer feedback and market signals
• Provide insights to support business development and partnerships
• Turn market data into actionable recommendations

Offline Marketing and Community Engagement

• Develop offline marketing and community engagement strategy
• Plan and execute workshops, showcases, and thought-leadership events
• Build partnerships with healthcare communities and associations
• Coordinate conferences and exhibitions
• Design offline activations and engagement campaigns
• Supervise Brand Marketing Associate for event execution
• Track offline performance and ROI

Team Leadership and Marketing Operations

• Lead, coach, and develop the marketing team
• Set objectives, KPIs, and performance expectations
• Manage budget, forecast expenses, and track ROI
• Build workflows, tools, and operational processes
• Conduct 1:1s, team meetings, and performance reviews
• Strengthen team capabilities through training and mentorship
• Foster a collaborative, values-driven culture

Special Projects Management

• Lead CEO-driven strategic and special projects
• Support initiatives such as rebranding and market entry
• Manage ad-hoc priorities and crisis communications
• Coordinate cross-functional marketing programs
• Develop marketing components for partnerships
• Execute pilot programs and test new approaches
• Document outcomes and scale successful initiatives

• Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s is a plus).
• 6–8 years of marketing experience — having 3+ years in a managerial or strategic leadership role is a strong plus.
• Proven track record in developing and executing integrated marketing strategies (digital & offline).
• Strong background in brand marketing, community development, product marketing, and go-to-market planning.
• Skilled in digital marketing, analytics, and campaign performance tracking.
• Experienced in leading and mentoring a marketing team and collaborating cross-functionally.
• Excellent communication, strategic thinking, and project management skills.
• Candidates from all industries are welcome — experience in the healthcare sector will be considered a plus.