Performance Marketing Manager  

• Develop and implement comprehensive display advertising strategies that align with overall marketing and business objectives.
• Lead the planning, execution, and optimization of display campaigns across various platforms (Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)
• Oversee end-to-end management of display campaigns, from creative development to media buying and performance analysis.
• Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.
• Plan and conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI.
• Identify optimization opportunities / growth, and analyzing the impact and effort required
• Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives
• Stay up-to-date with industry trends, emerging technologies, and best practices in display advertising
• Develop and maintain a testing roadmap to continuously improve campaign effectiveness
• Implement innovative strategies that's aligned industry trends, emerging technologies, and best practices in display advertising.
• Mentor and lead a team of display marketing professionals, foster a collaborative and high-performance culture within the team
• Maturity to manage external marketing vendors independently to enhance campaign performance and innovation
• Capable of leading and managing small to medium projects with minimal supervision that can potentially create value for the whole team
• Generate regular reports for stakeholders, clearly communicating campaign performance and ROI.
• Able to explain complex data in a way that is understandable for non-technical audiences.

Requirements

• Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.
• 5+ years of experience in digital marketing with a focus on display advertising
• Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.)
• Experience with A/B testing and performance optimization techniques
• Proven track record of managing and optimizing display advertising campaigns
• Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability
• Possess a sharp eye for detail coupled with the ability to see how small details make up the bigger picture
• Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis
• Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong attention to detail and organizational skills
• Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc)
• Proven track record of managing team members