Lead Performance Marketing  

• Lead the overall paid acquisition strategy across Meta, Google, TikTok, and Programmatic.
• Set and manage CAC, ROAS, and spend efficiency targets aligned with company objectives.
• Oversee campaign planning, testing frameworks, and budget pacing to ensure optimal impact.
• Connect performance marketing data to business insights, linking ad performance with GMV, retention, and revenue contribution.
• Partner closely with Data and Martech teams to ensure accurate tracking, event mapping, and reporting across MMP, GA4, and BigQuery.
• Mentor and guide the Performance Strategist and Specialists to improve execution and testing quality.
• Collaborate with BCD/Corfin for forecasting, pacing, and ROI tracking.
• Deliver clear insights and recommendations to the Growth Lead and leadership team.

• 5+ years of experience leading paid acquisition or performance marketing.
• Proven success managing multi-channel campaigns with large-scale budgets.
• Deep understanding of attribution, MMPs (Adjust, Branch, AppsFlyer), and connecting paid data to business impact.
• Strong knowledge of creative testing, audience segmentation, and funnel analytics.
• Excellent leadership and cross-functional collaboration skills.
• Hands-on expertise in Meta, Google, and TikTok Ads.