Social Media Strategist  

Multi-Channel Strategy & Architecture

• Develop and execute channel-specific strategy that keeps ASTRO at the forefront of conversations (TikTok, Instagram, Threads, X, YouTube)
• Ensure ASTRO's social presence is not only engaging but also consistently delivers value to users, reinforcing why we are their first choice.
• Content Segmentation: Tailor content pillars per channel so the same campaign resonates whether it's a 15-second TikTok meme or a structured LinkedIn thought-leadership post.

High-Volume Content Engine & Execution

• Architect an agile editorial workflow capable of planning, producing, and publishing 50+ content pieces/week across all platforms without compromising brand quality.
• Establish a smart content-waterfall strategy (e.g., turning a podcast/long-form video into TikTok clips, X threads, IG carousels, and LinkedIn key takeaway posts).

Cross-Functional Alignment & Growth

• Partner closely with Growth, Performance Marketing, and E-Commerce teams to align organic content with paid boosting, flash sales, and campaign conversion targets.
• Collaborate with internal teams (Brand GTM, Creative, Performance Marketing) to turn business priorities into engaging content that drives action.
• Provide data-backed recommendations in weekly reports, connecting insights to clear next steps for growth and engagement strategies.

Community Building & Organic Brand Amplification

• Position Astro as a brand that people want to engage with and talk about by fostering an active and loyal community.
• Create strategy that prompts organic UGC from community
• Develop strategy to quickly engage with audience the right way with the right tone to ASTRO, that's also relatable lingo

Education & Knowledge:
Bachelor’s degree in Marketing, Communications, Media, or related field
Strong understanding of Instagram ecosystem, trends, and audience behavior
Knowledge of brand building through social media and culturally relevant storytelling

Experience:
2–4+ years in social media, digital content, or brand roles, with Instagram as a key platform
Proven experience growing and managing brand Instagram accounts with measurable engagement and reach
Experience translating business goals into content strategies that drive both brand affinity and action
Background working with cross-functional teams (Brand, Creative, Performance, GTM)