Digital Marketing Specialist  

About Us: Hubexo provides cutting-edge data, insights, and software solutions to the global construction industry. Founded in Sweden in 1936, Hubexo specializes in project information, eTendering, product information, market intelligence, and specification.

With operations in more than 20 countries and a workforce of 2,500 employees, Hubexo helps its customers sell more efficiently, build sustainably, and lead the future of construction innovation.

In Philippines, Hubexo operates under the legal name BCI Central.

Our Values:

• Dream big - Embrace ambitious goals and strive to exceed expectations, every day.
• Thrive together - Collaborate, communicate, and celebrate success.
• Own it - Take ownership of your work and empower yourself to make a difference.
• Do the right thing - Stand firm in your values and let integrity guide your actions at every turn.

About the role: To support and accelerate lead generation and online sales across Hubexo Asia Pacific’s B2B ecommerce platforms and digital product offerings. This role will deliver high-impact paid media campaigns, improve marketing attribution, increase revenue, and reduce reliance on traditional sales methods.

Key Responsibilities:

• Plan, execute, and optimise paid advertising campaigns across Google Ads (Search, Display, YouTube), Microsoft Ads, Meta, and LinkedIn.
• Perform regular keyword research, bid strategy optimization, and A/B testing of ad copy and landing pages.
• Create campaign reports with clear performance metrics, insights, and recommendations.
• Collaborate with content, design, and web development teams to deliver high-converting landing pages and creatives.
• Manage and scale paid media budgets to meet cost-per-acquisition (CPA) and return on ad spend (ROAS) targets.
• Monitor trends and algorithm updates in paid media platforms to ensure best practice implementation.
• Monitor competitor activity and develop competitor-focused PPC strategies to capture market share and differentiate messaging.
• Work closely with product marketing to align messaging and audience targeting with customer personas.
• Support ecommerce funnel optimisation efforts across a range of digital products.
• Execute account-based marketing and retargeting strategies to generate and nurture marketing qualified leads (MQLs).
• Contribute to the digital marketing roadmap, particularly around ecommerce funnel optimisation and data tracking (e.g., GA4, Tag Manager, HubSpot)

• Proven hands-on experience managing PPC/SEM campaigns across platforms such as Google Ads, Meta, LinkedIn, and Microsoft Ads
• Demonstrated success using PPC to drive ecommerce and B2B performance marketing outcomes, including subscription-based revenue growth
• Strong data and analytics skills; familiarity with HubSpot, GA4, and Tag Manager
• Experience in ecommerce and B2B performance marketing
• Familiarity with competitor analysis tools (e.g. SEMrush, SimilarWeb) to inform PPC strategy
• Excellent English skills, with a focus on stakeholder communication and performance reporting
• Google Ads Certifications
• Knowledge of construction, SaaS, or digital products
• Bachelor’s degree in Marketing, Communications, or related field