Growth and Marketing Manager  

About the Roles

The Growth & Marketing Manager drives Wahu's growth and development across marketing, customer acquisition, product, operations and expansion.

The role connects HQ, city teams, product and tech, and external partners — translating business opportunities and collector insight into measurable, scalable initiatives. It is highly hands-on and entrepreneurial: spot the opportunity, build the strategy, run the project, and see it through to execution.

Job Descriptions

Growth, acquisition & retention

• Develops and executes the strategy to grow Wahu's collector base.
• Owns customer acquisition and performance marketing.
• Optimises the funnel end to end
• Develops referral programmes, promotions, and growth campaigns.
• Drives collector engagement, retention, and reactivation.
• Monitors and optimises the growth KPIs — acquisition, conversion, retention — and acts on them.
• Uses AppsFlyer and campaign data to find opportunities and improve performance.

Brand Marketing & Communication

• Online builds reach and brings people into the app; offline turns that reach into a first deposit at a real hub.
• Online — social, content, and online marketing: TikTok, Instagram, YouTube, WhatsApp; paid acquisition across Meta, TikTok, Google and ASO; KOL and influencer initiatives; the website and app store presence.
• Offline — activations, events and campaigns: hub launch activations, community and neighbourhood programmes, retail and partner store activations, and the materials that support hubs and collectors in the field.
• Develops and executes Wahu's marketing and communication strategy.
• Owns brand positioning, tone of voice, and consistency across every channel and language.
• Develops CRM strategy and execution: push notifications, in-app messaging, WhatsApp journeys.
• Manages external marketing partners and agencies.[MOU3]

Product & app development

• Acts as the business-side point of contact for Wahu app development and optimisation.
• Identifies product improvements from collector feedback, data, and operational needs.
• Translates business and customer needs into clear product requirements, and prioritises them.
• Supports releases, updates, and the communication around new functionality.

Team & agencies

• Leads the Social Media Manager, and manages the online marketing agency and the design agency — briefing, budget, quality, and performance.
• Holds agencies to the same standard as in-house: clear brief, agreed target, honest review.
• Builds the case for the next hires as volume justifies them, rather than assuming a team.
• Owns the marketing and growth budget and allocates it between online and offline on evidence.

Experience

• 5+ years in growth, marketing, business development, strategy, product, or a similar entrepreneurial environment.
• Startup, scale-up, or fast-growing company experience — strongly preferred.
• Strong digital marketing, customer acquisition, and data-driven growth experience.
• Has worked with product and tech teams on digital products or apps.
• Has managed cross-functional projects and external partners.
• Partnerships or community initiatives — an advantage.
• Indonesian market experience; fluent Bahasa Indonesia and English.

Key skills

• Strong analytical and commercial mindset; translates data into clear actions and decisions.
• Strong project management and organisational skills.
• Excellent stakeholder management and communication; works across teams and functions.
• Holds strategic thinking and hands-on execution at the same time.
• Strong grasp of digital marketing and growth.
• Comfortable with ambiguity; takes ownership.