Growth Marketing Manager
Code Ninja IT Solutions Inc
- Quezon City, Philippines4th Floor Vignet Center, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippinesTELECOMMUTE
- Full timeFULL_TIME
Job Description
About Operam
Operam is a data-driven marketing agency delivering creative strategies that produce results for your business. It is a marketing intelligence and services company, empowering teams with technology and cross-functional collaboration. At Operam we combine the best and brightest data scientists, engineers, creatives, and media professionals into one company. We utilize machine learning to guide our decisions, real-time data to receive creative insight, and algorithms to continually optimize your content.
Role Summary
We are looking for a data-driven Growth Marketing Manager to play a key role on the team. The GMM will help define strategies and execution of user acquisition, conversion rate optimization and customer retention campaigns for our growing roster of clients. The ideal candidate is a data-driven thinker with a strong understanding of lifecycle marketing in ecommerce, gaming or other KPI-driven mobile-first environment. You know Pirate Metrics, you read Andrew Chen and Julian Shapiro, and you understand that everything should be looked at from the customer perspective first.
Responsibilities
- Ability to define and drive a data-driven marketing strategy; detailed analysis of gaps and opportunities.
- Familiar with user acquisition, conversion rate optimization and retention best Practices
- Understand user funnels and lifecycle management and recommend programs that will improve Growth marketing KPIs through the full user lifecycle
- Work with User Acquisition to plan and optimize paid acquisition campaigns across multiple channels
- Develop user segmentation strategies, conversion path optimizations and other creative solutions to improve CAC:LTV performance.
- Experiment and learn by developing and conducting A/B tests that drive growth and lead to optimized performance
- Model user flows that increase conversion and activation, reduce churn, and foster stronger brand relationships
- Fully own the KPIs and be able to leverage these metrics to identify areas of opportunity to improve performance across the entire user lifecycle
- Research and practice, stay ahead of the latest updates regarding tools, techniques, and methods related to Amazon.
Minimum Qualifications
Must-Have:
- 3+yrs of mobile-first consumer marketing experience with a strong track record of measurable results
- Understanding of ad attribution and tracking with mobile measurement partners (e.g. TUNE, Adjust, Appsflyer, Kochava)
- Understanding multi-touch attribution models, conceptually and practically
- Experience in Conversion Rate Optimization, including landing page testing with Unbounce, Instapage, or VWO, , email capture, and abandoned cart programs
- Genuine interest in growth marketing, user lifecycle management, analytics, and advertising
- Strong analytical skills and an Intuitive grasp of data and strong with Excel
- Passion for problem solving: able to tackle new, unfamiliar problems and break them down into manageable components to solve them.
- Experience doing both strategic planning and daily execution/optimization.
- Experience working in fast-paced environments
- Mobile Display, Facebook, and/or Google Shopping/Adwords advertising experience a plus.
Perks and Benefits
- Paid Vacation Leave
- Paid Sick Leave
- Work from Home
- Medical / Health Insurance
- Paid Holidays
Required Skills
- Sales and Marketing Knowledge
- Digital Marketing
- Marketing Communications
- Market Research
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- 4th Floor Vignet Center
- Vacancy
- 1 opening
- Website
- https://codeninja.co/