Senior Marketing Executive  

Key Responsibilities

1. Digital Marketing (Primary Focus)

• Plan, execute, and optimise digital advertising campaigns across platforms such as Facebook, Instagram, TikTok, Google Search, PMax, YouTube, and Xiaohongshu.
• Manage social media content calendars including copywriting, scheduling, and community engagement.
• Conduct monthly performance reporting, highlighting insights, optimisation opportunities, and recommendations.
• Oversee SEO and SEM initiatives, including keyword research and competitor analysis.
• Support website updates, landing page creation, and user experience optimisation.
• Develop and deploy email marketing and automation workflows.
• Collaborate with designers and videographers to produce compelling digital content.
• Track and report on KPIs such as CTR, CPC, CPM, conversions, and ROI.

2. AI-Driven Productivity & Innovation

• Use AI tools (e.g., ChatGPT, content generators, scheduling automations, simple AI workflows) to enhance productivity, streamline processes, and improve campaign output.
• Apply AI to support tasks such as copy generation, content ideation, keyword suggestions, data interpretation, and workflow automation.
• Continuously explore and recommend new AI platforms or features that can support marketing, reporting, and operational efficiency.
• Contribute to building a culture of digital innovation, sharing AI tips and best practices with the team.

3. Traditional Marketing (Secondary Scope)

• Assist with production of print collateral such as brochures, posters, in-store visuals, and catalogues.
• Support brand campaigns across out-of-home platforms.
• Coordinate with external vendors for traditional media production and printing.

4. Events & Activation Support (As Needed)

• Assist with planning and execution of pop-ups, roadshows, media events, influencer engagements, and store activations.
• Provide pre-event and post-event marketing support including publicity and social coverage.
• Manage logistical elements such as venue liaison, run-downs, and collateral preparation.

5. Market Research & Strategy

• Conduct market research to identify consumer trends, competitor behaviour, and strategic opportunities.
• Support the development of integrated campaign strategies.

6. Cross-functional Collaboration

• Work closely with design, sales, project management, and external agencies to deliver cohesive campaigns.
• Engage with clients (where relevant) to gather briefs, present ideas, and provide campaign updates.

Qualifications

• Diploma or Degree in Marketing, Communications, Business, or relevant fields.

Experience & Skills

• 2–4 years’ experience in marketing with strong digital marketing foundations.
• Proficiency in ad platforms (FB/IG, TikTok, Google Ads).
• Strong content creation and copywriting skills.
• Comfortable interpreting analytics and using data to make recommendations.
• Familiarity with SEO/SEM and email automation tools.
• Experience using AI tools for content, reporting, or workflow automation is a strong advantage.

Traits We Look For

• Creative thinker with attention to detail.
• Digitally confident and curious about AI-driven ways to increase productivity.
• Resourceful, proactive, and eager to learn.
• Strong communicator and team player.
• ROI-focused mindset with an interest in continuous optimisation.
• Ability to thrive in a fast-paced agency environment.