Sr. Brand Manager  

The Brand Manager shall perform the following functions:

• Drive the growth and profitability of the brand/brands assigned to him/her in accordance with the company’s strategic thrust and objectives.
• Build the brand’s equity in accordance with portfolio/category strategy
• Develop the activities in support of the brand’s 3-year agenda

What are the specific duties and responsibilities?

Consumer Insighting

• Establish market size, value, segments, competitors, shares, and other information required to prepare an effective marketing plan.
• Review existing consumer research data and/or recommends new research that may be required in marketing plan presentation.
• Prepare and present brand reviews as required by management.

Operations

• Monitor evaluate and report market activities relevant to the preparation of an effective marketing plan.
• Monitor product costs and profitability of the products/brands being handled and makes recommendations for profit improvement to his / her immediate superior
• Monitor progress of the products/brands against approved objectives and promptly identifies relevant opportunities/problems to his / her immediate superior.
• Develop and recommends realistic and measurable marketing objectives for the short and long term and specific marketing strategies and programs for his / her brand/product responsibility that will assure achievement of marketing objectives
• Establishes and recommends advertising/promotions/research budget required to help achieve short and long term objectives.
• Manages A&P budgets ensuring effective and efficient use of advertising monies.
• Delivers NPS, GM, TR, SIE, MWB and Workplan
• Leads the Business Team of managers from the different business functions.
• Develops people through coaching and training (if applicable)

Integrated Marketing Communication

• Implements, monitors and controls the implementation of the approved marketing plan in coordination with other departments and external agencies as required by the plan.
• Develops campaign (IMC) Brief, Market Research Brief, Product & Packaging Brief M I-Tracker proposals

Innovation

• Leads innovation from development to implementation

• At least 3-4 years experience in Brand Marketing Management from a consumer goods company as an Assistant Product Manager to Product Manager (supervisorial) capacity.

• A multinational experience combined with a Filipino company is an advantage, however, not required.

• Experience in related disciplines such as CMI /Trade Marketing / Sales are valued, but not required.

• Bachelor's degree in Marketing, Advertising or any business course

• With at least cumulative 7 years experience in a brand management role; at least 3-4 years experience in Brand Marketing Management from a consumer goods company as an Assistant Product Manager to Product Manager (supervisorial) capacity.

• A multinational experience combined with a Filipino company is an advantage, however, not required.

• Experience in related disciplines such as CMI /Trade Marketing / Sales are valued, but not required