Internet Marketing Lead - SEM (Marketing)


  • South Jakarta, Indonesia
    South Jakarta, DKI Jakarta, Indonesia, South Jakarta, DKI Jakarta, Indonesia
    South Jakarta
    DKI Jakarta
  • Full time
Posted a month ago and deadline of application is on 11 Jun
Recruiter was hiring 7 hours ago

Internet Marketing Lead - SEM (Marketing)


Job Description

  • Lead a team of SEM specialists in launching, managing, and optimizing Pay per Click (PPC) campaigns in Google Search Ads.
  • Work collaboratively with team members to optimize campaign performance, and drive analysis that leads to insightful decision-making that improves ROI for the campaign.
  • Oversee the performance of the campaign, and recommend changes in spend
  • Provide recommendations for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with stated goals.
  • Review and revise strategies created by subordinates to increase conversion rates and lower cost-per-lead across campaigns.
  • Create reports and analysis of campaign performance
  • Maintain an understanding of the emerging trends as it relates to SEM.
  • Monitor web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with campaign goals
  • Mentor subordinates in terms of their soft skills and hard skills

Minimum Qualifications

  • Bachelor's Degree with a plus in Marketing, IT or any related field
  • Minimum 5+ years of experience managing SEM campaigns
  • Strong understanding of Google Analytics and Google Ads.
  • Strong understanding of Display Ads
  • 2+ years in a managerial position
  • Proven track record of successfully managing PPC campaigns
  • Flexibility in adapting to new technologies and environments
  • Google Analytics Certifications.
  • Google Ads Certifications

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Media and Creatives
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
South Jakarta, DKI Jakarta, Indonesia
1 opening

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About Tokopedia

Tokopedia is an Indonesian technology company with a mission to democratize commerce through technology. We are the leading marketplace in Indonesia; we encourage millions of merchants and consumers to participate in the future of commerce. Our vision is to build an ecosystem where everyone can start and discover anything with ease. We are holding to these three principles that drive us forward. We call them our DNA, the traits that embody who we are as Tokopedia Nakama: Focus on Consumer, Growth Mindset, and Make it Happen, Make it Better